America's top CEOs talk trends, brands and what their products mean to consumers.
Economy videos
Anthropic CEO speaks about 'powerful' AI risks and regulation
Dario Amodei, the CEO of the AI company Anthropic, joined "Top Story" to discuss his new essay "The Adolescence of Technology: Confronting and Overcoming the Risks of Powerful A.I." In the essay, Amodei warns of the risks that come with artificial intelligence and also spoke with NBC News' Tom Llamas about AI regulation and control.
McDonald’s President on Extra Value Meals, Economic Uncertainty
McDonald’s is bringing back its Extra Value Meals including items like the Egg McMuffin, the Big Mac and McNuggets on Monday. The company’s president, Joe Erlinger, joins TODAY to talk about its return and how they are managing the possible impact from tariffs. “The fact that McDonald’s is actually going to be lowering prices, I think, is really notable. It shows that we’re in lockstep with our consumers,” he says.
Arizona Iced Tea CEO Says He Has ‘No Plan’ to Raise Prices
Arizona Iced Tea has famously remained 99 cents since 1992, but founder and CEO Don Vultaggio says the price is becoming harder to maintain. Despite tariffs from the Trump administration impacting the cost of aluminum, he says he has no plan to raise the price per can. NBC’s Savannah Sellers reports for TODAY.


















