/ Source: Reuters
Online advertising firm DoubleClick Inc. is exploring a sale and is in talks with Microsoft Corp. and other potential suitors, according to people familiar with the matter, the Wall Street Journal reported on its Web site.
(MSNBC.com is a Microsoft-NBC Universal joint venture.)
The New York-based company is using investment bank Morgan Stanley to help sound out its options, including a possible stock market listing, the Journal reported.
No one at DoubleClick was immediately available for comment.
The company is majority-owned by San Francisco private-equity firm Hellman & Friedman, which is seeking at least $2 billion for DoubleClick, one person briefed on the situation said in the Journal.