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Last Updated: Sunday, May 17, 2026 at 03:03 PM
Category: Business

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Big spenders are pushing World Cup and Olympics ticket prices to new heights

Growing inequality has led to the rise of a globe-trotting consumer who can attend premium events anywhere in the world, no matter the price, experts said.
India v Pakistan: ICC Mens T20 World Cup India & Sri Lanka 2026
A fan takes a selfie with a T20 World Cup match ticket in Colombo, Sri Lanka, in February. The rise of an international leisure class seemingly impervious to sticker prices has caused average World Cup and Olympics ticket prices to soar.Viraj Kothalawala / MB Media via Getty Images

Residents of cities hosting two of the most hotly anticipated events on the sports calendar aren’t just competing for tickets against their neighbors. Instead, they’re increasingly bidding against buyers oceans away who tend to come armed with deep pockets.

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